Hyundai wanted something that stood out from your standard car ad for the launch of the new 2020 Venue.
The compact SUV is small enough for city parking, yet spacious. The target audience is practical, yet loves surrealist meme humor. With that duality as our main inspiration, we created a concept that’s so sensible — it’s absurd. And vice versa.
From the launch film to the snackable digital content, we converted your basic car specs into a language that made sense, even when it didn’t. But if you ask me, more vehicles should be measured in Danny DeVitos.
Agency: AnalogFolk (2019)