You’ve heard of Netflix Originals, but what about Microsoft Originals?

Microsoft Originals aren’t critically acclaimed series cancelled after two seasons. They’re individual culminations of collective inspiration. Those who took aspects from every part of life and used them as a catalyst for creation.

So we invited four high-profile creators (Deadmau5, Martellus Bennett, Cache Bunny, and Brook Shaden) to help us tell stories of originality, motivating others to find their unique voices and tap into their individuality to make something — dare I say it — original.

The campaign ran for nearly two years and served to rebrand Microsoft Surface, complete with spotlight videos, a UGC contest with thousands of entries, and a digital hub for anyone to explore the full breadth of creativity that it inspired.

LINK TO CAMPAIGN HUB

Agency: CMD / Hijinx (2021-2022)