For Super Bowl 53, Nike Football wanted to create a drop that matched the energy and creativity of Atlanta. Sure, the “Studio of Dreams” event space was open to all, but we wanted to up the ante with some true suprise-and-delight for the kids in attendance.
So we dropped free Air Force 1s from the sky (well, the cloud).
A handful of lucky event-goers were chosen at random to receive an AirDropped video which became their ticket to an elite Nike experience. Winners were awarded with a 1:1 jersey from one of four top Atlanta designers and a visit to Nike’s Air Force 1 customization studio. Free shoes, free swag, and a once-in-a-lifetime opportunity to prove that dreams really are made here.
AirDrop1 was awarded US Creative Work of the Week by The Drum and garnered buzz from Muse, The Stable, and Reel360.
Agency: AnalogFolk (2019)