NIKE RUNNING

The new Nike Pegasus 42 is the unstoppable force for movable objects. A workhorse made to handle any distance you throw at it (and then some). Now, the only thing standing in the way of your road obsession is you.

And … maybe your family.

In honor of this shoe’s remarkable power, Nike launched a new YouTube initiative and tasked us with finding, following, and filming the most hardcore “Road Junkies” as they pursue their pavement-pounding dreams.

The road only wins if you let it. And these runners aren’t going down without a fight.

Agency: Conscious Minds (2026)