Football has become a lightning rod for divide. While Kaepernick proved that standing for something matters in the NFL, the sport goes so much deeper than the pros.

The heart of the game beats strongest in the high school players practicing twice a day, every day. In the peewee players with their eyes set on Sundays. And in the fans that book up their Fridays every single fall. Players may stand on opposite sides of the field, but those very lines between them are what bring us all together. From Miami to LA to the Bronx and every small town in between.

No matter what field you play on — it’s all football. So we drew our own line in the sand. To stand united.

Football is way too big to seen from a single perspective. So we’d treat each script as a brief, sending it to local creators to give their spin on it. How it looks, sounds, and feels to be brought together by the lines on the field using city-specific stories and visuals.

This collection of films would work together to create a unified look into the colorful, diverse world of the game.

Agency: AnalogFolk (2019)